The website and any other website or application/app that we may establish (collectively, the “Website”) is operated by Canadian General Filters, Ltd. ("CGF" or “we/us/our”).

This Privacy Policy governs the collection, use and management of your personal information by CGF whether it is collected through the Website or by other means.

CGF is committed to your privacy. We recognize the importance of protecting the privacy of all information provided by users of the Website, subscribers to our services, registrants for promotional events and contests, and all of our customers. Please read the Privacy Policy to understand how your personal information will be treated. This Privacy Policy may change from time to time so please check the Website periodically for updates. When the Privacy Policy is changed, we will revise the "last updated" date at the top of the Policy. For material changes to this Privacy Policy, we will notify you by placing a notice on the Website.

1. What is personal information? Personal information is any information that can identify you. This may include, but is not limited to, your name, age, gender identity, additional demographic information (for example, national, racial, religious or ethnic background/heritage), household information, income, behavioral and attitudinal information, home address, phone number and email address.

2. What personal information does CGF collect and how is it used by CGF? You may be required to provide personal information to register for a warranty, sign up for newsletters or to register for surveys, promotional events and contests through social media or by other means. However, we do not require you to register and provide personal information to use or access any parts of the Website and we do not do online transactions through the Website. For services that require payment such as product purchases, you will be required to provide credit card and payment information.

The personal information that you may be required to provide includes your name, address and contact information. We may also collect demographic information on a strictly voluntary basis, such as your age and gender, through information that you provide to us as part of registering for surveys, promotional events and contests. Demographic data may also be used to tailor the communications you receive from us, to determine aggregate consumer preferences and to evaluate, develop and implement promotions and campaigns. We may use your personal information to determine which information to direct to you via Email or other channels, including marketing and promotional-related communications if you have provided us with consent to do so.

For surveys, contests and events, we may also use your personal information to contact you if you have won a prize and to share your name with the public and third party sponsors based on the applicable contest or promotional event rules.

You are not required to disclose any personal information to any other CGF users or third parties as part of your use of the Website. You are solely responsible for any personal information that you voluntarily disclose to anyone else other than CGF when you are using the Website or our products or services. If you provide us with personal information relating to someone else, you represent and warrant to us that you have obtained consent from that individual to provide their personal information to CGF.

If you contact CGF, we may keep a record of that correspondence. Whenever CGF collects personal information we make an effort to include a link to this Privacy Policy on that page.

3. Does CGF share my personal information with anyone else? The personal information that you provide to CGF will not be disclosed or provided to anyone else unless we have your express consent to do so. Otherwise, we will only release your personal information when we believe in good faith that it is required by law or when we have been asked to do so by search warrant, court order, subpoena, law enforcement requests or other legal process, or in certain cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring a legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with our rights or property.

4. What is “Aggregated Data” and how is it used? The information that you provide might be analyzed by CGF and shared with third parties in an aggregated (i.e., collective) anonymous format without disclosing any of the personal information that you have provided to us. Aggregated data is not considered personal information because it cannot identify you as an individual. Accordingly, we do not require your express consent to share aggregated data with third parties. By using the Website, you have provided us with consent to share aggregated data in such a manner. If you do not wish us to do so, please do not use the Website.

5. Do you transfer personal information outside of my country? Your personal information is stored and processed in Canada, which is where CGF is based and where we engage third party service providers. As a result, your personal information may be transferred outside your country of residence, which may have different data protection rules than in Canada. While such information is outside of your country, it is subject to the laws of Canada, and it also may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of other countries, pursuant to their laws. However, our practices regarding your personal information will at all times continue to be governed by this Privacy Policy and, if applicable, we will comply with any requirements, including without limitation, requirements under the GDPR for providing adequate protection for the transfer of personal information to other countries.

6. Does CGF collect personal information from children? We generally do not collect information that is identifiable to minors under the age of 18 as the Website and our products and services are not directed towards minors. If personal information is inadvertently obtained from minors without our knowledge, we strictly limit the use of that personal information to the purposes for which it was collected. We recommend that parents and guardians take steps to limit and monitor their children’s Internet activities directly, or through software and other tools.

7. How does CGF use technology to collect information through the Website and what about Cookies? We may collect anonymous information about any user of the Website. This anonymous information may include your browser type, type of computer operating system, and the domain name of the website from which you linked to the Website. This information would be collected for our internal use, such as to enhance website security, understand demographic trends, assist us in providing products and services tailored to your interests and to otherwise enhance your online experience.

We may use a “cookie” or similar technology to assist us to customize the Website. A “cookie” is a data file that a website sends to your computer while you are viewing the Website. These data files include information that allows a website to remember information that will make your use of that website more efficient and helpful. Cookies do not damage computer systems or files, and only the website that transferred a particular cookie to you can read, modify or delete such cookies.

If you do not want to use cookies with the Website, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies or to be given the choice of declining or accepting the transfer of particular cookies to your computer. Please refer to your browser instructions or help screen to learn more about these functions. Please note that declining cookies may impair your use and enjoyment of the Website.

We may also use third party services to help analyze and understand how the Website is used, so that we can make our services more interesting and useful for you. These tools capture data about how individual users are using the Website, including event logs, device type, device configuration settings, crash data and other data, but not personal information. These third party services treat the analytics data in accordance with their privacy policies and we do not disclose your personal information to any third parties through our use of these analytics services.

8. How does CGF protect my personal information? The security of your personal information is vital to us. We employ appropriate technical, contractual, administrative, and physical security steps designed to protect personal information that you provide to us. The information collected by CGF may be stored with cloud-based servers administered by third party service providers. CGF has contracts in place with each third party service provider that it uses that contain provisions protecting your personal information to the greatest extent possible under applicable law. CGF has also implemented procedures designed to limit the disclosure of your personal information within CGF as reasonably necessary to carry out the stated purposes for collecting and storing personal information that we have communicated to you.

While we strive to protect your personal information, please keep in mind that the security of any data, including your personal information, cannot be guaranteed with absolute certainty.

9. How long does CGF keep my personal information? Your personal information is kept by CGF only as long as is reasonably necessary or relevant for the identified purposes or as required by law. Once your personal information is no longer reasonably necessary or relevant for the identified purposes, or required by law to be retained, your personal information is destroyed, erased, anonymized and/or de-identified with you.

10. When and how does CGF obtain my consent to collect and use my personal information? When you use the Website and submit personal information to CGF, you are consenting to the information collection and use practices described in this Privacy Policy.

11. What is CGF’s policy on allowing me to edit, change or delete my personal information? You may edit any personal information that we may have such as your contact information by contacting us.

You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. However, if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide you with our products or services.

Additional information

Please refer to our Terms of Use for legal terms that are also applicable to this Privacy Policy and incorporated herein by reference.

This Privacy Policy extends only to the data and personal information collected by CGF. CGF is not responsible for the privacy practices, links or content provided by any third parties or linked websites as they are not under the control of CGF.


Questions regarding this Privacy Policy should be directed to

Canadian General Filters, Ltd.

Attention: CGF Privacy Policy

400 Midwest Road

Toronto, Ontario M1P 3A9